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Build Beyond Words

1 brief 2 making 3 final

Cutting through the bullshit for JLL

01

brief

We need a viral web app to put the spotlight on the meaningless buzzwords spoken at the world climate summit 2021.

We worked with JLL to design and make a web app, aimed at raising awareness of the false promises made at COP 26. Frustrated with the yearly gathering of buzzwords, JLL who are a leader in the construction industry for building environmentally positive buildings, feel others aren’t doing enough, and wanted to highlight some of the hypocrisy during the event. They wanted to track and visualise how many times some of the key buzzwords of cop 26 were mentioned during the event. Our task was to design and visualise a live data set of buzzwords, into a readable landscape that evolves over time.

02

making

Designing a landscape of data.

We initially tested many different methods of visualising the number of times a rod would be said. We designed more traditional bar chart-type landscapes, each word would be a bar, extruded text reconfiguring in place, and surface-based manipulations, which ultimately won.

03

final

A viral marketing tool, a viral conversation starter.

The app launched on JLL’s website and the live data tracking and visualisation was projected in several places during the event. The data set collected thousands of words with teh most mentioned words becoming the mountain peaks of our landscape.

Credits

Client/Legal
JLL
©2021
Factory Fifteen
Paul Nicholls Director / Designer
Jonathan Gales Director / Designer
Collaborators
Nexus Production
Ninja Dev
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