Allies and Morrison Irfan
1 brief 2 making 3 resultIllustrating a new city in Irfan for Allies & Morrison
Brief
We need a film to showcase a new city in Irfan and need an approach that matches the early stage we are in.
Allies & Morrison, a long-time partner of Factory Fifteens needed a new film to entice their client for a stage one masterplan design for a new city in Irfan. We proposed a simple illustrative style and a narrative hook of following a bird across the site.
![](https://factoryfifteen.com/wp-content/uploads/2023/06/15116_Allies-and-Morrison_Irfan_Factory-Fifteen_Brief_02-600x337.jpg)
Making
Artfully communicating massing strategies.
We had the task of representing a stage one masterplan. We proposed a simple graphic style over trying to force detail and photo-realism onto the scheme when it wasn’t merited. All that was needed was an impression.
![](https://factoryfifteen.com/wp-content/uploads/2023/06/15116_Allies-and-Morrison_Irfan_Factory-Fifteen_Results_01-600x338.jpg)
![](https://factoryfifteen.com/wp-content/uploads/2023/06/15116_Allies-and-Morrison_Irfan_Factory-Fifteen_Results_02-600x338.jpg)
![](https://factoryfifteen.com/wp-content/uploads/2023/06/15116_Allies-and-Morrison_Irfan_Factory-Fifteen_Results_03-1-600x338.jpg)
![](https://factoryfifteen.com/wp-content/uploads/2023/06/15116_Allies-and-Morrison_Irfan_Factory-Fifteen_Results_04-600x338.jpg)
![](https://factoryfifteen.com/wp-content/uploads/2023/06/15116_Allies-and-Morrison_Irfan_Factory-Fifteen_Results_06-600x338.jpg)
![](https://factoryfifteen.com/wp-content/uploads/2023/06/15116_Allies-and-Morrison_Irfan_Factory-Fifteen_Results_07-600x338.jpg)
![](https://factoryfifteen.com/wp-content/uploads/2023/06/15116_Allies-and-Morrison_Irfan_Factory-Fifteen_Results_08-600x338.jpg)
![](https://factoryfifteen.com/wp-content/uploads/2023/06/15116_Allies-and-Morrison_Irfan_Factory-Fifteen_Results_05-600x338.jpg)
Result
A successful bid, onto stage 2.
The film accompanied Allies & Morrisons’ winning bid to develop the Masterplan for Irfan and was seen as a great success in alternate forms of visualisations and changed their approach to future bids at this stage.
![](https://factoryfifteen.com/wp-content/uploads/2023/06/15116_Allies-and-Morrison_Irfan_Factory-Fifteen_Brief_01-1-600x338.jpeg)
Credits
Client/Legal
Allies & Morrison©2014