Allies & Morrison, a long-time partner of Factory Fifteens needed a new film to entice their client for a stage one masterplan design for a new city in Irfan. We proposed a simple illustrative style and a narrative hook of following a bird across the site.

We had the task of representing a stage one masterplan. We proposed a simple graphic style over trying to force detail and photo-realism onto the scheme when it wasn’t merited. All that was needed was an impression.

The film accompanied Allies & Morrisons’ winning bid to develop the Masterplan for Irfan and was seen as a great success in alternate forms of visualisations and changed their approach to future bids at this stage.