Brief
We need a 'WOW' moment within our new showrooms
Zeekr, a new electric car brand, opened several European showrooms to launch their brand, designed by Unknown Works. They wanted a ‘Wow’ moment within each showroom that would speak of the brand and show the cars of in a novel way.
Together with Unknown Works, we proposed using the latest in transparent LED technology, developing a uniquely graphic piece of content, within the brief of Ai vision. We asked ourselves, how would a lidar-powered new Ai car see its environment?
The result was a powerful 5-minute looping animation that makes the static car in the showroom feel as if its in motion, scanning through a commercial district, a public square, farmland and a forest.
![](https://factoryfifteen.com/wp-content/uploads/2024/01/23072_Zeekr_Brief_03-600x338.jpg)
Making
Designing Ai vision, producing a singular piece of content, for multiple event formats
We designed an Ai aesthetic around the idea of lidar scanning. Using real and custom-made lidar elements we built 2 different cities, a farm, and a seasonal forest. We wanted to utilize the uniquely transparent quality of the screens by using a lot of negative space, we created a scanning effect that both complimented the Ai vision conceptual approach and created the negative black space to see through the screens.
![](https://factoryfifteen.com/wp-content/uploads/2024/01/Stills.00_00_11_20.Still016-600x225.jpg)
![](https://factoryfifteen.com/wp-content/uploads/2024/01/Stills.00_00_57_19.Still021-600x225.jpg)
![](https://factoryfifteen.com/wp-content/uploads/2024/01/Stills.00_01_25_10.Still023-600x225.jpg)
![](https://factoryfifteen.com/wp-content/uploads/2024/01/Stills.00_03_00_13.Still027-600x225.jpg)
Result
A truly unique car showroom.
The result was a successful launch of a new car brand and the creation of several truly unique car showrooms with more on the way.
The film further linked the brand with notions of electric energy and AI-powered vision while showcasing the installations to the wider public.
![](https://factoryfifteen.com/wp-content/uploads/2024/01/Zeekr_Edit_01_1mins_4k-Cinema.00_01_25_17.Still049-600x256.jpg)
Within the film we reveal the meaning behind the name Zeekr, juxtaposed with abstract details of the transparent LED screens, creating a visually striking motif to electric energy
Creative Director
![](https://factoryfifteen.com/wp-content/uploads/2024/01/Zeekr_Edit_01_1mins_4k-Cinema.00_01_02_16.Still030-600x256.jpg)
Credits
Client/Legal
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