Zeekr, a new electric car brand, opened several European showrooms to launch their brand, designed by Unknown Works. They wanted a ‘Wow’ moment within each showroom that would speak of the brand and show the cars of in a novel way.

Together with Unknown Works, we proposed using the latest in transparent LED technology, developing a uniquely graphic piece of content, within the brief of Ai vision. We asked ourselves, how would a lidar-powered new Ai car see its environment?

The result was a powerful 5-minute looping animation that makes the static car in the showroom feel as if its in motion, scanning through a commercial district, a public square, farmland and a forest.

We designed an Ai aesthetic around the idea of lidar scanning. Using real and custom-made lidar elements we built 2 different cities, a farm, and a seasonal forest. We wanted to utilize the uniquely transparent quality of the screens by using a lot of negative space, we created a scanning effect that both complimented the Ai vision conceptual approach and created the negative black space to see through the screens.

The result was a successful launch of a new car brand and the creation of several truly unique car showrooms with more on the way.

The film further linked the brand with notions of electric energy and AI-powered vision while showcasing the installations to the wider public.