Catwalk: Our approach to the stage, where the collections would be revealed was to create an animated curtain of thread. This thread acted much like a theatre curtain, hiding the stage itself and animating / disrupting subtly before the show. During the reveal itself the thread comes to life in a curated 3 minute animation played across 4 transparent screens surrounding the models.
Interactive: We wanted to encourage people to participate in the show as well as continue the theme in a playful way. We created an interactive wall of thread which disrupted by proximity and body movement. The disruptive effect evolved throughout the evening and exploded with colour after the show.
Graphic Design: The motif was simplified to a bold line style which was used throughout the event including designer stands where the designer collections were judged. We produced unique assets for each designer.
Social Media: We produced a range of social media assets leading up to the event itself.