It’s time to get on the grid. In an exciting merger of worlds, we brought the NFL, Tron, and American football legend Saquon Barkley together in a mid-game advert. The stakes were high: it aired live at the 2025 NFL season kick-off where an epic showdown commenced between the Philadelphia Eagles and the Dallas Cowboys. To tackle the challenge head on, we partnered with Disney, NBC Universal, and Make Make, collaborating in a short time frame to create something spectacular for Tron and football fans alike. The central of three interlinked advertisements, our spot focuses on Barkley as he combats drones and light cycling enemies- nothing can stop the game.

Capturing the aesthetic essence of the Tron universe was key – from the iconic lightcycle ribbon trails to the overall cinematic tone. The Tron: Ares trailer was a major reference point for us in defining the look and feel, while ensuring our ambition and creative aligned with the pre- and post-game spots.

The spot was a huge success in capturing the visual identity of Tron onto the fabric of the NFL, advertising both at a key time in the season and the film’s release.