The Sphere team presented us with an exciting challenge: to promote Aura, an AI robot located inside the Sphere, by showcasing her on the exterior of the Sphere and enticing audiences to meet her inside. We created a 90-second 360 animation as a self-promotion, showcasing Aura’s awakening and her realization of the mathematical world around her. She then takes control and brings order to the chaos. This bespoke piece was specifically designed for the unique conditions of the world’s largest and most renowned screen.

The project was short, lasting only 4 weeks, so we had to quickly model Aura before we could animate her. During this process, we also designed the scenario and background in which she would be featured. Inside the sphere, representing the equations used to construct the epic dome, several mathematical formulas adorn the interior. The objective was to incorporate these formulas into the environment somehow, and we came up with the concept of chaos and order. Aura is introduced into a chaotic setting, but through her scientific and mathematical mind, she brings order to the scene before inviting you in

‘Aura awakens’ invites audiences near and far to meet her and the other wonders within the MSG Sphere. The promo runs permanently within breaks in the advertising schedule of the Sphere.