Brief
A gamified trailer for the worlds first Esports-Distict
Qiddiya City, a global destination and giga-project near Riyadh, Saudi Arabia, is designed for entertainment, sports, and culture with plans for over 600k residents. Revenant, commissioned by Thinkwell, used Unreal Engine to create a two-and-a-half minute cinematic trailer for Qiddiya’s Gaming and Esport District, one of twenty planned distinct areas in the city.
Making
Created in Unreal Engine, staying true to gaming
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Resut
Billions of impressions, millions of views, all eyes on Qiddiya
The trailer was seen millions of times, putting all eyes on Qiddiya as it prepares for one of the biggest urban launches in entertainment history. With a dedicated E-sports district, Qiddiya aims to be a home for E-sports tournaments, gamified experiences, and IP worldbuilding unlike anything we’ve ever seen. This trailer captured the essence of that ambition.
Credits
Client/Legal
Thinkwell©2023 Commissioned by Thinkwell for Qiddiya