Brief
We're about to finish construction for the Beeah headquarters in the UAE and need a film to launch it to the world.
“Powered by its solar array and equipped with next-generation technologies for operations at LEED Platinum standards, the new headquarters has been designed by Zaha Hadid Architects (ZHA) to achieve net-zero emissions and will be the group’s management and administrative centre that sets a new benchmark for future workplaces”.
Our film tried to capture and explain the technological and humanistic features of the building while capturing it’s inherent beauty.
Making
We treated the building as a character in our film.
The film treats the building as an advanced AI, narrating the film and showing you its features, its majesty, its beauty. We film a day in the life, from morning to night, as a person drives to the building and is guided to their place of work, being assisted along the way.
Result
A building for all time, a film for a key moment.
The film played a key role in announcing the full features of the building to the world before its completion date a year later. It generated media excitement for the project and aligned everyone on its ambitions.
We were beyond excited to get the call to work on this project with Zaha. The building is stunning and has such a strong narrative and connection with it's surroundings, even without all of the advanced features it contains.
Director
Credits
Client/Legal
Zaha Hadid©2018
