We brought the D&AD Award Pencil to life within several animated stings for the 2014 call for entries. Each awards category is represented within hidden animated worlds, inside the D&AD Yellow Pencil Award. Each world is built from past winners of the award from each category, all brought to life in playful animation in a miniature model scale.

Once the pencil magically opens up, everything within was designed to look like it was carved out of wood. The challenge was to represent some of these iconic designs and adverts in a caricatured and simplified way

The animation proceeds and follows an “I wish I’d done that” interview of acclaimed design or advertising ambassadors as they talk through an example of a stand-out piece, that “they wish they had done”.