We created an immersive film to announce Saudi Arabia’s Vision 2030 to the world. A bold vision consisting of several ‘giga projects’ Neom, The Red Sea, and Qiddiya all revolutionary in their own way toward, the future of living, tourism, and entertainment. This experience was a closed-curtain introduction to a unique exhibition, launching what became one of the largest design and construction projects the world has ever seen.

We created a 270-degree screen and circular floor projected area with Soluis, immersing small groups of attendees to the exhibition, and introducing them to the core concepts of Vision 2030. The bold style characterised each individual point of change with colour, within stylistic and graphic forward moving scenes, peppered with animated motion graphics.

The immersive film needed to tease but leave a lot to the imagination. None of the proposed projects had even been conceived yet the visuals had to allude to positive change in a dynamic way. The film succeeded at giving the audiences a hint of what was to come and added huge value to the event.