Vabysmo came to us to direct the campaign for their new medical drug aimed at improving peoples eyesight, by a unique new formula combining 2 key elements. The campaign involved visualizing the coming together of two worlds, each world represented one chemical element.

2 films were created to appeal to both the American and European markets, both involved a coming together of two worlds, but one played with the literal take on that, whereas the other used clever camera work to rotate between two worlds.

The spot was successful in being a striking representation of the medical process of combining two key well-known eyecare formulas into one, raising awareness for the brand as the start of a larger campaign.