Photo-realism is a powerful tool, but it can be too literal - or come too early in the process. At Factory Fifteen, we take a more strategic approach, tailoring each visualisation to what you're communicating and where you are in the project lifecycle.

Over the years, we’ve applied this methodology to countless projects - each one an opportunity to tell a unique story of urban or cultural development, translating complex ideas into clear, compelling narratives infused with artistic flair. Here are a few examples:

Partnering with Zack Monroe Architects and Channel 4, we created animations that clearly conveyed each residential project’s intent - seen through the lens of the architect’s model workshop.

To celebrate Great Britain’s legacy of industrial and technological innovation - past, present, and future - we created an illustrative animated triptych for Asif Khan Architects, showcased at the World Expo in Dubai.

Inspired by local illustrators, we adopted a bold graphic poster style to depict the development of a new city in Doha for Allies and Morrison Architects - an inventive marketing approach that helped win the competition.

Sometimes what’s left behind is as important as what’s added. For the Guinness factory redevelopment, we animated old photographs of the site to honour its heritage - phasing from past to present to future for an unnamed developer.

HWKN are known for breaking from 'The Grid' in bold, unconventional ways. We abstracted this design ethos into a poetic film - an architectural response to an aging population, created in collaboration with Bruce Mau.

Sometimes, placemaking matters more than the building itself - as with the marketing of a prime site in London’s Square Mile for Brookfield and Foster + Partners, now Principal Place. We brought the development’s branding to life through 3D motion graphics, as seen here.

2D motion graphics were used to evoke the industrious past of Manchester’s docklands, referencing a new development by SEW Architects.

To mark a major milestone for gold on the stock market, we created a stylised Manhattan - rising from golden blocks - for an unnamed client.

We often help architects imagine tomorrow through cinematic, editorial-quality fantastic storytelling and design. From envisioning futuristic Middle Eastern cities like Neom to securing funding for The Sphere in Las Vegas in 2016, our films turn bold ideas into compelling narratives that have real world impacts.

At Factory Fifteen, our BAFTA-winning and Emmy-nominated directors bring an advertorial edge to architectural marketing. Every project is uniquely crafted to suit its purpose, budget, and story. Get in touch to discover the value we can add to your development.