Brief
Rising from the gound; a sanctuary, a place where memories are eched into the very fabric of the city.
Welcome to the heart of Rome!
We crafted this cinematic short film to publicly announce the new design of the AS Roma football stadium, designed by Populous Architects.
making
Communicating Rome, the city, its people, their passion for football, and a modern take on traditional Roman architecture.
The film was split into 6 main chapters that take us from sunrise to sunset over Rome, encapsulating small and big moments of passion and celebration with football at the heart and a majestic new structure as its backdrop.
Result
A cinematic film, revealing a modern classic, for the fans.
Creating a film for clients who are themselves filmmakers was a daunting challenge. We took it on with vigor and produced and delivered a 90-second piece of filmmaking that combined key footage filmed in Rome, a green screen studio shoot here in London and highly crafted CGI resulting in a marketing tool that did the fantastic design justice; classical with a twist!
We didnt want a traditional architectural film and thats why we came to factory Fifteen. Once again they delivered way past our expectations and we couldn't be happier with this film.
Lead Architect - Populous
Capturing the spirit of the game and the passion of the fans was as important to us as capturing the architectural design.
Director
Credits
Client/Legal
AS Roma©2024
