We partnered with SOM architects to create a compelling film and multi-media app for their ‘Riyadh Hub’ proposal. The film showcases the technological ambitions of the hub, which aims to be an immersive tech centre like no other in the world.

This wasn’t a normal visualisation project. SOM came to us for our design eye in concepting the immersive spaces, asking questions such as; what’s the future of dance, the future of retail, the future of immersive experiences, and how do we inject technology into all of these? It was great designing and building these moments which ended up being the bulk of the film. The app was also designed and built by us, integrating the architect’s design report, CGI’s and the film itself into a tight interactive package.

The app was very successful in making the design report tight, readable, and fun to engage with, setting SOM’s submission far ahead of the competition.