BRIEF
We've designed a truly remarkable green building in central London and need a film to appeal to a forward-thinking potential tenant.
We worked with developer Fabrix and Architect Sheppard Robson to bring the ‘Roots In The Sky’ building to life in a cinematic film aimed at finding a conscientious, community-caring tenant, to occupy their fantastic vision for a post covid office space. An office with genuine green credentials from its concept to its literal rooftop of over 100 trees, making it Europe’s first classified forest building.
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MAKING
A narrative-driven character approach, involving a 2-day green screen shoot, drone shoot and helicopter shoot.
We storyboarded a film that was all about representing different sides of the project; one of community, work, play and ‘green luxury’. We produced several film components from green screen to helicopter shoot, using the very best operators in our industry.
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Our story centers around someone that works there, who invites a member of the local community to run a planting workshop in the community rooftop barn and gardens. This simple narrative glues together every part of the project the client wanted to show, and ultimately; sell.
Creative Director
RESULT
A powerful marketing product to sell the building.
It’s important to us that our clients have fun making films with us, it’s not every day you get to go on a film set or talk creatively about narrative ideas on a weekly basis. Everyone from Fabrix was a joy to work with and the challenge of meeting their excellence and detailed oriiente3d thinking shone through in the film.
It’s one thing talking about making a film, but going on set and watching Factory Fifteen work their magic was a great experience and we couldn’t be happier with how the film turned out.
It's one thing talking about making a film, but going on set and watching Factory Fifteen work their magic was a great experience and we couldn't be happier with how the film turned out.
Fabrix Director
![](https://factoryfifteen.com/wp-content/uploads/2023/05/21032_Fabrix_RootsInTheSky_Factory-Fifteen_Stills_Title_End-1-600x338.jpg)
Credits
Client/Legal
Fabrix©2022