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01
Brief
We need an energetic add to launch our new sports watch.
We directed this advert for Samsung to launch the Gear Sport watch in the autumn of 2017. The brief was to create an energetic sport, which brought the watch face to life with animation, which bleeded into reality.
02
Making
Filmed accross London and within 2 studios using motion controlled camera rigs and green screen.
The piece involved a motion control shoot of the watch itself, a green screen shoot for the animation, and a lifestyle shoot in key locations around London.
03
Results
An ad with a fun sense of energy and motion.
The watch graphics weave between motion graphics, artfully crafted macro watch footage, and sports-focused inner city living shots in an energetic and flowing edit, launching the Gear Sport to the world.
Working witth the Milo moco rig is always a lot of fun. It seems the smaller the camera movement the bigger the rig you need.
Director
Credits
Client/Legal
Samsung©2017
Factory Fifteen
Paul Nicholls Director
Kibwe Tavares Director
Jonathan Gales Director
Collaborators
Samsung Agency
Nexus Production
Tony Miller DOP
