Long-time collaborator Spitfire Audio came to us with one of the most challenging briefs we’ve had in a while; to represent action cinema and games in the most epic way possible. With a modest timeline and budget, we had to get creative and proposed a freeze-frame approach, snapshotting epic moments that could be in the latest blockbuster.

To be launched with a new blockbuster music pack they’ve created, we proposed they score to our film, bringing the still world to life with drama and scale, showcasing what the new collection can sonically do.

Our story begins with someone jumping from a tall building, presumably to their death, but suddenly the scene freezes before he splats on the ground, setting the tone visually and musically for the minute ahead. An early reference was the intro sequence from Baby Driver and the freeze frame early promo to Cyberpunk 2077. The challenge in our case was fitting everything into a 1-minute ad, so we created a very small space for the camera to move through which revealed big and small cinematic moments.

Spitfire live launched the product on youtube with 3 days worth of teasers for which we supplied content. The trailer launched ahead of a product demo and blew everyone away that was watching.